Overview
In today’s fast-paced business environment, digital marketing plays a pivotal role in the success of modern enterprises. With a surge in demand for professionals skilled in the art and science of digital communication, opting for an Online MBA in Digital Marketing Management from a prestigious institution like Amity University can be your ticket to a future-proof career. Whether you’re an aspiring marketer or a working professional looking to upskill, Amity’s Online MBA in Digital Marketing Management for Working Professionals is tailor-made to align with industry needs and personal aspirations.

Description
About Amity University
Amity University is one of India’s leading private universities, known for its innovation in online education. It offers a comprehensive range of programs through its online platform, designed with flexibility, academic rigor, and global relevance. With international accreditations and world-class faculty, Amity’s online programs ensure that learners gain in-depth knowledge and practical skills while balancing their work and personal life.
Online MBA in Digital Marketing Management Course Details
The Online MBA in Digital Marketing Management course details include a holistic and industry-aligned curriculum. It encompasses the core principles of marketing while integrating digital strategies such as SEO, SEM, social media marketing, content marketing, and analytics. The program is delivered via a robust learning management system, allowing learners to attend live and recorded sessions, interact with faculty, participate in discussions, and complete assignments at their own pace.
Key Highlights:
- UGC-entitled degree from Amity University
- Industry-aligned syllabus and expert faculty
- Fully online delivery with interactive sessions
- Global networking opportunities
- Personalized career support through University Vidya
Online MBA in Digital Marketing Management Course Eligibility Criteria
The Online MBA in Digital Marketing Management course eligibility criteria are straightforward:
- A bachelor’s degree (minimum 3 years) from a recognized university
- A minimum of 40% aggregate marks
- No age limit
- Working professionals are encouraged to apply
Online MBA in Digital Marketing Management Course Duration
The Online MBA in Digital Marketing Management course duration is 2 years, divided into 4 semesters. However, students have the flexibility to extend the duration up to 4 years, which is especially beneficial for working professionals juggling multiple responsibilities.
Online MBA in Digital Marketing Management Course Syllabus
The Online MBA in Digital Marketing Management course syllabus is thoughtfully crafted to bridge theoretical knowledge with real-world applications. Here's a glimpse of what you will study:
Semester 1
- Managerial Economics
- Financial Accounting
- Marketing Management
- Organizational Behavior
Semester 2
- Research Methodology
- Consumer Behavior
- Business Communication
- Operations Management
Semester 3
- Digital Marketing Fundamentals
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Content & Email Marketing
Semester 4
- Data Analytics in Marketing
- E-commerce Management
- Mobile Marketing
- Capstone Project
Each module is enriched with case studies, real-life projects, and tools like Google Analytics, SEMrush, and more to provide hands-on experience.
Distance MBA in Digital Marketing Management at Amity University
Amity University also offers a Distance MBA in Digital Marketing Management, which is ideal for learners looking for a flexible and self-paced study model. The Distance MBA in Digital Marketing Management course maintains the same academic quality as the online version but is more suitable for those with limited internet access or erratic work schedules.
Career Prospects & Average Salary
Graduates of the Online MBA in Digital Marketing Management are equipped with in-demand skills that make them attractive to employers across sectors such as IT, FMCG, e-commerce, finance, education, and healthcare.
Career Opportunities Include:
- Digital Marketing Manager
- SEO/SEM Specialist
- Content Strategist
- Social Media Manager
- Performance Marketing Executive
- Digital Brand Manager
- E-commerce Specialist
Average Salary: INR 6 LPA to 12 LPA (depending on experience and job role)
Top recruiters include:
- Amazon
- Accenture
- Infosys
- Flipkart
- Adobe
- Ogilvy
University Vidya helps guide students throughout their career journey with personalized mentorship, resume building, and placement assistance.
Placement Assistance
Amity’s dedicated placement cell and the support of University Vidya provide access to:
- Mock interviews and resume writing workshops
- Job fairs and industry networking events
- Internship opportunities with global brands
- Real-time job portal access
Students also receive continuous career counseling to chart the best possible career path post-graduation.
An Online MBA in Digital Marketing Management from Amity University empowers learners to lead in the digital age. With comprehensive course content, flexible learning options, industry-relevant skills, and global recognition, this program offers everything you need to take the next big leap in your career. Whether you choose the Online MBA in Digital Marketing Management for working professionals or the Distance MBA in Digital Marketing Management, you can be confident that you're investing in a future-ready education.
Choose Amity. Choose University Vidya. Choose success.
Amity University Online MBA in Digital Marketing Management
Amity University offers an advanced Online MBA in Digital Marketing Management, designed to equip professionals with expertise in SEO, social media marketing, content strategy, and data-driven campaigns. This globally recognized program blends business fundamentals with modern digital marketing tools to shape future-ready leaders.
Other Amity University specialization courses:
- Online MBA in Data Science
- Online MBA in Business Analytics
- Online MBA In Finance And Accounting Management
- Online MBA in HR Management
The program includes live virtual classes, industry projects, and placement assistance for career success.
And more Amity University courses.
Program Fees for Online MBA in Digital Marketing Management
FAQ's
To be eligible, you need a bachelor’s degree with a minimum of 40% marks from a recognized university. Working professionals are highly encouraged to apply.
The total fee is INR 1,79,000. EMI and financial aid options are available.
The course duration is 2 years, with an option to extend it up to 4 years.
Yes, it is UGC-entitled and globally recognized.
Absolutely! The program is specifically designed for working professionals with flexible schedules.
Both are flexible learning modes, but the online program offers more interactive features like live classes, while distance mode is more self-paced.
Amity University and University Vidya provide comprehensive placement support, including resume building, mock interviews, and direct job opportunities.
Subjects include SEO, SEM, SMM, content marketing, e-commerce, analytics, and a capstone project.
You can work as a Digital Marketing Manager, SEO Specialist, Social Media Manager, and more.
Simply visit University Vidya’s official platform, choose the program, and follow the guided application process with expert support.