Online MBA in Marketing and Business Analytics

Description

What is an Online MBA in Marketing & Business Analytics?

The Online MBA in Marketing & Business Analytics is a postgraduate management degree focused on the integration of modern marketing strategies with data-driven business analysis. This program enhances your ability to understand market trends, customer behavior, and strategic decision-making through the lens of analytics.

This specialization is especially suitable for those aiming for leadership roles where both creative marketing acumen and analytical precision are essential.

Why Choose Jain University for This Program?

Jain University is a UGC-entitled university, recognized for its dynamic online learning infrastructure. Through University Vidya, students get seamless guidance in enrollment, academic planning, and placement assistance.

Key Features:

• Flexible learning with a robust LMS
• AI-driven analytics tools and simulations
• Expert faculty and live sessions
• Career mentoring and placement support via University Vidya

Who Should Apply? (Online MBA in Marketing & Business Analytics for working Professionals)

This program is ideal for:

• Working professionals looking to transition into marketing analytics roles
• Marketing executives wanting to boost data literacy
• Business analysts seeking marketing domain expertise
• Entrepreneurs interested in leveraging data for business growth

The Online MBA in Marketing & Business Analytics for working Professionals offers the flexibility to study while continuing your job.

Online MBA in Marketing & Business Analytics course Eligibility Criteria

To be eligible for the Online MBA in Marketing & Business Analytics, candidates must meet the following criteria:

• A bachelor's degree from a recognized university (any discipline)
• Minimum 50% aggregate marks (45% for reserved categories)
• Working professionals preferred but not mandatory

Online MBA in Marketing & Business Analytics Course details

The program is designed to blend theory with practical exposure. Here’s a snapshot of what it covers:

Core Modules:

• Principles of Marketing Management
• Advanced Business Analytics
• Consumer Behavior Analysis
• Marketing Research and Insights
• Predictive Modeling
• Digital & Social Media Marketing
• Data Visualization and Reporting
• CRM and Big Data Applications

The Online MBA in Marketing & Business Analytics Course details also include capstone projects, internships, and certifications in tools like Tableau, Google Analytics, and Power BI.

Online MBA in Marketing & Business Analytics Course syllabus

The syllabus is divided into four semesters:

Semester 1:

• Management Principles and Practices
• Marketing Management
• Managerial Economics
• Financial Reporting & Analysis

Semester 2:

• Consumer Behaviour
• Operations & Supply Chain
• Business Research Methods
• Quantitative Techniques for Decision Making

Semester 3:

• Data Analytics using Python
• Digital Marketing Strategies
• Predictive Analytics
• Marketing Analytics Tools

Semester 4:

• Integrated Marketing Communication
• Big Data Analytics
• Capstone Project
• Strategic Brand Management

The Online MBA in Marketing & Business Analytics Course syllabus is continuously updated in collaboration with industry experts.

Online MBA in Marketing & Business Analytics Course duration

The Online MBA in Marketing & Business Analytics Course duration is 2 years, divided into 4 semesters. Students can extend the program up to 4 years for completion based on their pace.

Online MBA in Marketing & Business Analytics Course fees

The total Online MBA in Marketing & Business Analytics Course fees is approximately INR 1,60,000 to INR 2,00,000. Flexible EMI options are available through financing partners listed on Uversity Vidya

Placement Support and Career Assistance

With the support of University vidya, Jain University offers excellent placement assistance, mock interviews, resume building, and networking sessions.

• TCS
• Wipro
• HCL
• Infosys
• Deloitte
• Cognizant
• Zomato
• Amazon

Career Prospects & Average Salary: Online MBA in Marketing & Business Analytics

Graduates of the Online MBA in Marketing & Business Analytics can pursue careers as:

• Marketing Analyst
• Business Intelligence Manager
• Digital Marketing Manager
• Product Marketing Manager
• Data Analyst
• Campaign Strategist

Average Salary: INR 6 to 12 LPA depending on experience and domain knowledge.

Distance MBA in Marketing & Business Analytics: An Alternative Path

Those looking for offline learning flexibility may explore a Distance MBA in Marketing & Business Analytics. However, the online version offers more modern tools, LMS platforms, and better industry linkage via University Vidya

The Distance MBA in Marketing & Business Analytics Course may lack live project exposure and networking features available in the online mode.

The Online MBA in Marketing & Business Analytics from Jain University is an ideal program for those who want to enhance their career by gaining dual specialization in marketing and analytics. With a balanced curriculum, flexible structure, and top-notch placement support through University Vidya, this program ensures that you are ready for the future of business.

Excel with Jain University Online MBA in Marketing & Business Analytics

Step into the world of data-driven marketing with the Online MBA in Marketing & Business Analytics from Jain University. This dual specialization prepares you to lead modern business strategies using analytical tools and creative marketing techniques. Ideal for future-focused professionals aiming to merge insight with innovation.

Other Jain University Courses:

• Online MBA in Human Resource Management & Marketing
• Online MBA in Finance & Marketing
• Online MBA in International Finance
• Online MBA in Finance

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Program Fees for Online MBA in Marketing and Business Analytics