Overview
In the digital age, marketing has transcended traditional boundaries, evolving into a dynamic field that leverages technology to engage consumers. The Online MBA in Digital Marketing from Lovely Professional University (LPU) is meticulously designed to equip aspiring marketers and working professionals with the skills and knowledge required to excel in this ever-evolving landscape.

Description
Why Opt for an Online MBA in Digital Marketing from Lovely Professional University?
LPU's commitment to academic excellence and innovation makes it a preferred choice for many. Here's why:
- UGC-Entitled and NAAC A++ Accredited: Assurance of quality education.
- Flexible Learning: 100% online delivery with access to recorded lectures and live sessions.
- Industry-Relevant Curriculum: Stay updated with the latest digital marketing trends and tools.
- Placement Assistance: Dedicated support to help students secure roles in top organizations.
- Support from University Vidya: Personalized guidance throughout your academic journey.
Who Should Enroll?
The Online MBA in Digital Marketing for working Professionals is tailored for:
- Marketing Professionals: Seeking to enhance their digital marketing expertise.
- Entrepreneurs: Aiming to leverage digital channels for business growth.
- Graduates: Aspiring to specialize in digital marketing.
- Career Changers: Looking to transition into the digital marketing domain.
University Vidya offers personalized counseling to help determine if this program aligns with your career aspirations.
Online MBA in Digital Marketing Course Eligibility Criteria
To be eligible for the Online MBA in Digital Marketing, candidates must:
- Educational Qualification: Hold a bachelor's degree (minimum 3 years) in any discipline from a recognized university.
- Minimum Marks: Secure at least 50% aggregate marks (45% for SC/ST/OBC/PwD candidates).
- Work Experience: Not mandatory but preferred for working professionals.
University Vidya can assist in verifying your eligibility and guiding you through the application process.
Online MBA in Digital Marketing Course Duration
The Online MBA in Digital Marketing course duration is structured to accommodate varying schedules:
- Standard Duration: 2 years (4 semesters).
- Maximum Duration: Up to 4 years, providing flexibility for working professionals.
This structure allows students to balance their studies with personal and professional commitments.
Comprehensive Online MBA in Digital Marketing Course Syllabus
The Online MBA in Digital Marketing course syllabus is designed to provide a robust understanding of digital marketing concepts and applications.
Semester 1:
- Principles of Management
- Managerial Economics
- Financial Reporting and Analysis
- Business Statistics
Semester 2:
- Marketing Management
- Human Resource Management
- Operations Management
- Research Methodology
Semester 3:
- Foundation of Digital Marketing
- Online Advertising
- Social Media Marketing
- Search Engine Optimization
Semester 4:
- Web and Social Media Analytics
- Digital Marketing Strategy
- Capstone Project
- Elective Courses
University Vidya provides additional resources and support to help students navigate the curriculum effectively.
Detailed Online MBA in Digital Marketing Course Details
Feature | Description |
Mode of Learning | 100% Online |
Course Duration | 2 Years (extendable up to 4 years) |
Eligibility | Bachelor's degree with minimum 50% marks |
Accreditation | UGC-Entitled, NAAC A++ Accredited |
Specialization | Digital Marketing |
Support Services | Placement assistance, academic counseling |
Admission Assistance | Provided by University Vidya |
Comparing Online and Distance Learning Options
While both online and distance learning offer flexibility, there are distinct differences:
Aspect | Online MBA in Digital Marketing | Distance MBA in Digital Marketing Course |
Learning Mode | Interactive online sessions | Self-paced study materials |
Faculty Interaction | Live sessions and doubt clearing | Limited or no interaction |
Assessment | Online proctored exams | Postal or center-based exams |
Placement Support | Available | Limited or not available |
Support from University Vidya | Comprehensive assistance | Varies |
University Vidya recommends the online mode for its interactive learning environment and comprehensive support services.
Placement Opportunities
Graduates of the Online MBA in Digital Marketing from Lovely Professional University are well-equipped to enter various industries. LPU's placement cell, in collaboration with University Vidya, offers:
- Resume Building: Crafting impactful resumes.
- Interview Preparation: Mock interviews and feedback sessions.
- Job Fairs: Access to virtual and on-campus recruitment events.
- Industry Connections: Networking opportunities with top companies.
Top Recruiters:
- Amazon
- Deloitte
- Accenture
Career Prospects & Average Salary: Online MBA in Digital Marketing
The demand for professionals skilled in digital marketing is on the rise. Career opportunities include:
- Digital Marketing Manager: ₹6–10 LPA
- SEO Specialist: ₹4–7 LPA
- Content Marketing Manager: ₹5–8 LPA
- Social Media Manager: ₹4–6 LPA
- Analytics Manager: ₹7–12 LPA
Salaries may vary based on experience, location, and company.2,00,000vides career counseling to help you navigate your career path effectively.
The Online MBA in Digital Marketing from Lovely Professional University offers a comprehensive curriculum, flexible learning, and robust support services, making it an ideal choice for aspiring digital marketing professionals. With assistance from University Vidya, the journey from application to graduation becomes seamless.
Whether you're a working professional aiming to upskill or a graduate seeking specialization, this program provides the tools and knowledge to excel in the digital marketing domain.
Boost Your Brand Strategy with Online MBA in Digital Marketing from Lovely Professional University
Stay ahead in the digital era with the Online MBA in Digital Marketing from Lovely Professional University. This program equips you with in-demand skills in SEO, social media marketing, content strategy, and data-driven digital campaigns—ideal for aspiring digital leaders.
Explore other Online MBA specializations by Lovely Professional University:
- Online MBA in Human Resource Management – Lovely Professional University
- Online MBA in Finance – Lovely Professional University
- Online MBA in Business Analytics – Lovely Professional University
- Online MBA in Data Science – Lovely Professional University
And more Lovely Professional University courses.
Program Fees for Online MBA in Digital Marketing
FAQ's
A bachelor's degree with a minimum of 50% marks from a recognized university. A 5% relaxation is provided for SC/ST/OBC/PwD candidates.
No, work experience is not mandatory, but it is preferred for working professionals
The standard duration is 2 years, extendable up to 4 years.
The program is delivered entirely online, with a mix of live sessions and recorded lectures
The total program fee is ₹1,45,600, excluding the registration fee of ₹600
Yes, up to 25% student grants are available, subject to terms and conditions.
LPU, in collaboration with University Vidya, offers resume building, interview preparation, and access to job fairs.
Yes, the program is designed to accommodate working professionals.
Graduates can pursue roles such as Digital Marketing Manager, SEO Specialist, Content Marketing Manager, and more
University Vidya provides comprehensive support, including eligibility assessment, application assistance, and career counseling.