Overview
In today's dynamic business landscape, marketing professionals need to be agile, data-driven, and strategically minded. The Online MBA in Marketing from Manipal University is designed to equip you with these essential skills, enabling you to lead and innovate in the marketing domain

Description
Why Choose an Online MBA in Marketing?
The Online MBA in Marketing offers flexibility and convenience, making it ideal for both fresh graduates and working professionals. This program allows you to:
- Balance work and study: Learn at your own pace without compromising your job.
- Access quality education: Benefit from a curriculum designed by industry experts.
- Enhance career prospects: Open doors to leadership roles in various sectors.
For personalized guidance on this program, consider reaching out to University Vidya, a trusted platform for online education counseling.
Tailored for Working Professionals
The Online MBA in Marketing for working professionals is structured to accommodate busy schedules. With a blend of live sessions and recorded lectures, you can:
- Engage with faculty and peers during live interactive sessions.
- Access course materials anytime through a robust Learning Management System (LMS).
- Apply learnings in real-time to your current job, enhancing both your academic and professional growth.
Online MBA in Marketing Course Eligibility Criteria
To enroll in the Online MBA in Marketing, candidates must meet the following eligibility criteria:
- Educational Qualification: A bachelor's degree in any discipline from a recognized university.
- Minimum Marks: At least 50% aggregate marks (45% for reserved categories).
- Work Experience: While not mandatory, relevant work experience can be beneficial.
For assistance with the application process, University Vidya offers comprehensive support to prospective students.
Online MBA in Marketing Course Details
The Online MBA in Marketing course spans over two years and is divided into four semesters. Key highlights include:
- Duration: 24 months.
- Mode: 100% online.
- Specializations: Option to choose dual specializations in the later semesters.
- Assessment: Combination of assignments, projects, and examinations.
This structure ensures a comprehensive understanding of marketing principles and their practical applications.
Online MBA in Marketing Course Syllabus
The Online MBA in Marketing course syllabus is meticulously crafted to cover both foundational and advanced topics:
Semester 1:
- Principles of Management
- Managerial Economics
- Financial Accounting
- Organizational Behavior
Semester 2:
- Marketing Management
- Human Resource Management
- Business Research Methods
- Operations Management
Semester 3:
- Consumer Behavior
- Sales and Distribution Management
- Integrated Marketing Communications
- Elective I
Semester 4:
- Digital Marketing
- Strategic Brand Management
- International Marketing
- Project Work
This curriculum ensures a holistic understanding of marketing in a global context.
Online MBA in Marketing Course Duration
The Online MBA in Marketing course duration is designed for flexibility:
- Standard Duration: 2 years (4 semesters).
- Maximum Duration: Up to 4 years, allowing for adjustments based on personal and professional commitments.
This flexibility makes it an ideal choice for those balancing work, family, and education.
Exploring the Distance MBA in Marketing
For those seeking alternative learning modes, the Distance MBA in Marketing offers:
- Self-paced Learning: Access materials and complete assignments at your convenience.
- Cost-Effectiveness: Often more affordable than traditional programs.
- Recognition: Degrees from recognized institutions hold value in the job market.
The Distance MBA in Marketing course is suitable for individuals who prefer minimal real-time interaction and maximum autonomy.
Career Prospects & Average Salary: Online MBA in Marketing
Graduates of the Online MBA in Marketing can look forward to promising career opportunities:
- Marketing Manager: ₹6–12 LPA
- Brand Manager: ₹8–15 LPA
- Digital Marketing Specialist: ₹5–10 LPA
- Sales Director: ₹10–20 LPA
These roles span across industries such as FMCG, IT, e-commerce, and more. University Vidya can assist in aligning your career goals with the right opportunities.
The Online MBA in Marketing from Manipal University is more than just a degree—it's a stepping stone to a successful career in marketing. With a comprehensive curriculum, flexible learning options, and robust support systems, this program is tailored to meet the needs of modern professionals.
For those ready to take the next step, University Vidya offers expert guidance to navigate the admission process and beyond.
Explore Online MBA in Marketing at Manipal University
The Online MBA in Marketing from Manipal University equips students with strategic marketing insights and digital skills to lead in today’s competitive market. This specialization is ideal for professionals aiming to excel in branding, digital strategy, and market analytics.
Other Manipal University Online MBA courses:
Explore these and other Manipal University courses.
Program Fees for Online MBA in Marketing
FAQ's
The program spans 2 years, divided into 4 semesters.
No entrance exams are required for admission
Yes, the degree is recognized and holds value both nationally and internationally
Absolutely. The program is designed for working professionals, offering flexibility in learning.
The total fee is ₹1,75,000, with semester-wise payments of ₹43,750
Yes, EMI options are available to ease the financial burden
University Vidya offers comprehensive support, from application assistance to career counseling.
Yes, the program offers the option to select dual specializations in later semesters.
Examinations are conducted online, comprising assignments, projects, and tests.
Applications can be submitted online through the university's portal or with assistance from University Vidya