Overview
The digital economy is booming-and so is the demand for professionals who can lead in this ever-evolving space. Whether you're a working professional looking to upskill or a fresh graduate aiming to make a mark in marketing, the Online MBA in Digital Marketing from Manipal University is your gateway to success.
This article dives deep into what makes this course special-its structure, specialization advantages, fees, admission process, career prospects, and why you should consider it with the help of University Vidya.

Description
The Manipal University Online MBA is a flexible and comprehensive 2-year postgraduate degree program offered by Manipal University Jaipur, a UGC-entitled, NAAC A+ accredited institution. With Digital Marketing as one of its most sought-after specializations, it equips students with the latest tools, techniques, and strategic insights needed to thrive in the digital ecosystem.
Whether you're targeting roles in SEO, content marketing, paid media, or brand strategy-this MBA gives you the competitive edge.
For admission guidance, fee support, and course comparison, University Vidya is the perfect partner for your journey.
What Makes This Specialization Stand Out?
The Online MBA in Digital Marketing from Manipal University is tailored to meet the needs of a digitally transforming global business landscape. The specialization offers a balanced mix of theory, case studies, and practical exposure.
Core Benefits:
- UGC and AICTE-recognized degree
- Specialization aligned with industry trends
- 100% online with live + recorded sessions
- Interactive LMS with mobile accessibility
- Career support and mentorship
You don’t need to pause your career or relocate. Study at your own pace with weekly schedules designed for working individuals. With University Vidya by your side, you’re assured a seamless experience from admission to graduation.
Manipal University Online MBA Course Structure
The Manipal University Online MBA course in Digital Marketing is divided into four semesters over two years. While the initial semesters cover core management subjects, the later semesters dive deep into digital marketing topics.
Semester-wise Breakdown:
Semesters 1 & 2 (Core MBA Subjects)
- Principles of Management
- Managerial Economics
- Financial Management
- Marketing Management
- Organizational Behavior
- Operations & Supply Chain
Semesters 3 & 4 (Digital Marketing Specialization)
- Search Engine Optimization (SEO)
- Social Media Strategy
- Paid Media & Google Ads
- Content Marketing & Influencer Strategy
- Web Analytics
- Email & Mobile Marketing
- Digital Branding & CRM
- Capstone Project
In the final semester, students complete a capstone project that simulates real-world digital campaign management.
For a detailed syllabus or demo lectures, you can consult University Vidya, a trusted platform for online education.
Manipal University Online MBA Admission Process
The Manipal University Online MBA admission process is streamlined and 100% online, ensuring a smooth experience for aspirants across India and globally.
Eligibility:
- Bachelor’s degree (minimum 3 years) in any discipline
- Minimum 50% aggregate marks (45% for reserved categories)
- No entrance exam required
Steps to Apply:
- Visit the official website or go to University Vidya for free guidance
- Fill in the online application form
- Upload documents (ID, academic records, photo)
- Pay the registration fee
- Receive confirmation and access the LMS
By applying through University Vidya, you benefit from step-by-step admission support, document validation, and real-time updates.
Manipal University Online MBA Course Duration
The Manipal University Online MBA course duration is 2 years, split into four semesters.
Key Timelines:
- Program Length: 24 months
- Flexible Learning Hours: Study at your convenience
- Live Classes: Weekly sessions (mostly evenings/weekends)
- LMS Access: 24/7 digital learning portal
This structure allows you to pursue your Online MBA in Digital Marketing from Manipal University without compromising on your current job or lifestyle.
Learning Experience & Digital Tools
The course is delivered via a robust Learning Management System (LMS), which includes:
- Live interactive sessions
- Recorded video lectures
- Quizzes and assignments
- E-books and case studies
- Discussion forums
- Progress tracking tools
With tools like Google Analytics, Canva, HubSpot, and SEMrush integrated into the course, you gain hands-on experience with what the industry uses daily.
For free LMS demos or course previews, don’t hesitate to visit University Vidya
Career Prospects After Online MBA in Digital Marketing
The Online MBA in Digital Marketing from Manipal University prepares you for leadership roles in one of the fastest-growing sectors.
Popular Job Roles:
- Digital Marketing Manager
- SEO/SEM Specialist
- PPC Manager
- Social Media Strategist
- E-Commerce Manager
- Content Marketing Head
- Digital Brand Manager
Industries Hiring:
- E-commerce (Amazon, Flipkart)
- IT & SaaS firms (Zoho, Freshworks)
- FMCG & Retail
- Consulting & Advertising
- Startups & Digital Agencies
Average Salary
After completing your Online MBA in Digital Marketing from Manipal University, you can expect promising pay packages based on experience.
- Freshers: ₹4 LPA – ₹6 LPA
- Mid-level Professionals: ₹6 LPA – ₹10 LPA
- Senior Roles: ₹12 LPA – ₹20 LPA
Many alumni land roles with global firms thanks to the strong reputation of Manipal University Online MBA and career support provided.
Leverage the job readiness training, resume writing workshops, and interview coaching available through University Vidya to enhance your prospects.
Placement Support and Alumni Network
The Manipal University Online MBA includes comprehensive career services:
- Resume & LinkedIn profile building
- Career webinars with industry experts
- Mock interview practice
- Internship assistance
- Access to job portals
With a growing alumni base in the digital space, students gain exposure, mentoring, and referral opportunities through peer networking.
Why Choose University Vidya?
University Vidya is India’s leading aggregator platform for online and distance education programs. Here’s why students trust them:
- Free admission support
- Course comparisons across universities
- Fee counseling and EMI planning
- Application tracking and follow-ups
- Post-enrollment support till course completion
When you enroll in the Manipal University Online MBA via University Vidya, you gain a true education partner who’s always just a call away.
The Online MBA in Digital Marketing from Manipal University is more than just a degree-it’s a career accelerator.
With a modern curriculum, practical learning, affordable Manipal University Online MBA fees, and future-ready skills, you’ll be positioned to lead the digital transformation across industries.
Whether you’re upskilling or shifting careers, start your journey confidently with University Vidya. They’ll help you every step of the way-from filling out your Manipal University Online MBA admission form to navigating fee payments and placements.
Ready to lead the digital revolution? Your future starts here.
Explore Manipal University Online MBA in Digital Marketing
Take your career to the next level with the Online MBA in Digital Marketing from Manipal University. This specialization empowers you with advanced digital strategies, campaign management, and analytics skills to thrive in today's digital-first world.
Other Manipal University Courses:
- Online MBA in Finance
- Online MBA in Operations Management
- Online MBA In Analytics And Data Science
- Online MBA In HR
and more Manipal University courses.
Program Fees for Online MBA in Digital Marketing
FAQ's
Yes, the Manipal University Online MBA course is UGC-entitled and AICTE-approved, making it valid in both public and private sectors.
No. It’s a 100% online program with flexible study schedules.
The Manipal University Online MBA fees are INR 1,66,000 for the entire 2-year program.
Graduation in any discipline with at least 50% marks. No entrance exam is required.
Yes, platforms like University Vidya provide complete assistance for free.
The Manipal University Online MBA course duration is 2 years (4 semesters).
Yes, live sessions are held weekly along with recorded lectures.
Tools include Google Ads, SEMrush, HubSpot, Canva, and more
Yes, resume-building, mock interviews, job portals, and career coaching are included.
You can pursue roles like Digital Marketing Manager, SEO Specialist, Social Media Strategist, and more.