Bennett University - Online MBA in Media Management

Description

The Bennett University Online MBA in Media Management is structured for learners who want to combine marketing strategy with modern media ecosystem expertise. Instead of treating media and marketing as separate functions, this programme connects content distribution, audience engagement, and brand growth into a single integrated business framework.

Delivered in fully online mode and approved by UGC, it is designed for graduates and working professionals who want career advancement without pausing their jobs. If you are exploring what is online MBA in Media Management and marketing, this programme helps you understand how brands communicate, scale, and monetize across digital and traditional media channels.

You study how media platforms influence consumer decisions and how marketing campaigns are designed for maximum reach and conversion. A non-Bangalore learner can confidently choose Bennett due to its UGC recognition and fully remote learning structure.

Programme Overview — Quick Facts Box

About the Specialisation — What You Will Study ?

In Year 1, you will study core MBA subjects such as management principles, business economics, accounting, and organizational behaviour, building a strong foundation for leadership roles in marketing and media industries.

In Year 2, specialization subjects focus on industry-driven applications:

• Consumer Behaviour — Helps you understand audience psychology, enabling better targeting in media campaigns and marketing strategies.
• Digital Marketing — Covers SEO, paid ads, influencer marketing, and performance marketing used in media-driven brand growth.
• Brand Management — Teaches how to build strong brands across TV, OTT, digital, and social media platforms.
• Marketing Analytics — Enables data-driven decision-making using campaign performance and audience engagement metrics.
• Media Management & Distribution — Focuses on media planning, content distribution channels, and monetization strategies across platforms.
• Integrated Marketing Communications — Connects advertising, PR, and digital campaigns for consistent brand messaging.
• Product Management — Covers coordination between media campaigns and product lifecycle planning for market success.
• International Marketing — Prepares you for global media ecosystems and cross-border brand communication strategies.

A capstone project or dissertation ensures real-world application of media and marketing strategies.

Eligibility & Admission Process | Bennett Online MBA Admission Guide 

To apply for bennett online MBA in Media Management and marketing admission, you must meet the following criteria:

Eligibility:

• Bachelor’s degree in any discipline
• Minimum 50% aggregate marks
• Final-year students can also apply

Admission Process:

1. Apply via University Vidya portal
2. Fill online application form
3. Submit academic documents
4. Appear for entrance test (if applicable) or direct evaluation
5. Receive admission confirmation

This programme supports can working professionals do online MBA in Media Management and marketing through flexible admission cycles.

Fees, Payment & Scholarships | Financial Overview

The bennett University online MBA in Media Management fees are designed for affordability with flexible payment options.

• Total Programme Fee: ₹15,00,000 (approx.)
• Semester-wise payment structure available
• EMI options via banks & NBFCs
• Merit-based scholarship opportunities

Scholarship categories include:

• Academic excellence support
• Corporate employee benefits
• Early application discounts

Placements & Career Outcomes — Media + Marketing Focus 

The Media Management and marketing jobs after online MBA are growing due to digital content consumption and OTT expansion.

Learning Experience — Online Education Model

The programme is delivered through a structured LMS platform offering:

• Live interactive lectures
• Recorded classes for flexibility
• Weekly assignments and media case studies
• Group projects and campaign simulations
• Faculty-led doubt resolution sessions

Faculty members come from academic and industry backgrounds in marketing and media communication.

Students from outside Bangalore can complete the entire programme online — no mandatory campus visits unless opted for.

This supports learners evaluating can working professionals do online MBA in Media Management and marketing.

Why Choose Bennett University Online MBA in Media Management?

Key differentiators:

• UGC-recognised online MBA programme
• NAAC A+ accredited institution
• Integrated media + marketing curriculum
• Industry-relevant digital communication focus

Program Fees for Online MBA in Media Management