Bennett University - Online MBA in Business Analytics

Description

The Bennett University Online MBA in Business Analytics is designed for learners who want to combine marketing execution with data intelligence. Instead of treating analytics and marketing separately, this programme integrates both disciplines to help you make measurable, data-backed business decisions.

It is delivered in a fully online format and is UGC-recognised, making it suitable for graduates and working professionals who want to grow without pausing their careers. If you are searching for what is online MBA in Business Analytics and marketing, this programme helps you understand how businesses use data to improve customer targeting, campaign performance, and revenue growth.

You learn how marketing decisions are powered by analytics, from customer segmentation to campaign optimization. A non-Bangalore learner can trust this programme due to its fully remote structure and UGC recognition, ensuring equal access across India.

Programme Overview — Quick Facts Box

About the Specialisation — What You Will Study?

In Year 1, you study core MBA subjects such as management principles, financial accounting, business economics, and organizational behaviour. These subjects build your foundation for understanding both marketing and analytics-driven decision-making.

In Year 2, you focus on specialization subjects:

• Consumer Behaviour — Helps you understand customer decision-making patterns using behavioural and data insights for better targeting.
• Digital Marketing — Covers SEO, paid campaigns, and performance marketing optimized using analytics tools.
• Brand Management — Teaches how data influences brand positioning and customer perception across digital platforms.
• Marketing Analytics — Focuses on interpreting campaign performance, ROI measurement, and customer segmentation using data models.
• Business Analytics & Distribution — Connects data systems with distribution planning and operational efficiency for better business execution.
• Integrated Marketing Communications — Aligns messaging across channels using measurable performance data.
• Product Management — Covers product lifecycle decisions using customer analytics and market feedback.
• International Marketing — Prepares you for global markets using data-backed strategic planning.

A capstone project or dissertation ensures hands-on application of analytics and marketing frameworks.

Eligibility & Admission Process | Bennett Online MBA Admission Guide 

To apply for bennett online MBA in Business Analytics and marketing admission, you must meet the following criteria:

Eligibility:

• Bachelor’s degree in any discipline
• Minimum 50% aggregate marks
• Final-year students are eligible

Admission Process:

1. Apply via University Vidya portal
2. Fill online application form
3. Upload academic documents
4. Appear for entrance test (if required) or direct evaluation
5. Receive admission confirmation

This programme supports can working professionals do online MBA in Business Analytics and marketing with flexible admission cycles and remote learning.

Fees, Payment & Scholarships | Financial Overview

The bennett University online MBA in Business Analytics fees are structured for affordability.

• Total Programme Fee: ₹15,00,000 (approx.)
• Semester-wise payment available
• EMI options through banks & NBFCs
• Merit-based scholarships offered

Scholarship categories:

• Academic performance-based support
• Corporate employee benefits
• Early admission discounts

Placements & Career Outcomes — Marketing + Analytics Focus | Career Path

The career after MBA in Business Analytics and marketing focuses on analytics-driven marketing and business intelligence roles.

The Business Analytics and marketing jobs after online MBA are increasing due to AI-driven decision-making in business.

Learning Experience — How Online Classes Work | LMS Model

The programme is delivered through a structured LMS platform offering:

• Live interactive lectures
• Recorded sessions for flexible access
• Weekly assignments and analytics case studies
• Group projects and business simulations
• Faculty-led doubt-clearing sessions

Faculty members come from academic and industry backgrounds in analytics and marketing domains.

Students from outside Bangalore can complete the entire programme online — no mandatory campus visits unless opted for.

Why Choose Bennett University Online MBA in Business Analytics? 

Key differentiators:

• UGC-recognised online MBA programme
• NAAC A+ accredited institution
• Strong integration of analytics + marketing curriculum
• Industry-aligned digital learning structure

Program Fees for Online MBA in Business Analytics