Bennett University - Online MBA in Business Analytics

Description

The Bennett University Online MBA in Business Analytics is designed for learners who want to build expertise in data-driven decision-making across business functions. Rather than treating business strategy and analytics as separate domains, this programme integrates both to help you extract meaningful insights, solve complex problems, and drive measurable outcomes across industries.

It is delivered in a fully online format and is UGC-recognised, making it accessible to graduates and working professionals who want to advance their careers without taking a break. If you are exploring what an Online MBA in Business Analytics involves, this programme gives you a clear understanding of how organisations use data to improve operational efficiency, reduce costs, and make smarter strategic decisions.

You will learn how business decisions across finance, operations, supply chain, and management are powered by analytics — from predictive modelling and data visualisation to statistical analysis and business intelligence tools.

Programme Overview — Quick Facts Box

About the Specialisation — What You Will Study?

In Year 1, you study core MBA subjects such as management principles, financial accounting, business economics, and organizational behaviour. These subjects build your foundation for understanding  analytics-driven decision-making.

In Year 2, you focus on specialization subjects:

• Consumer Behaviour — Helps you understand customer decision-making patterns using behavioural and data insights for better targeting.
• Digital Marketing — Covers SEO, paid campaigns, and performance marketing optimized using analytics tools.
• Brand Management — Teaches how data influences brand positioning and customer perception across digital platforms.
• Marketing Analytics — Focuses on interpreting campaign performance, ROI measurement, and customer segmentation using data models.
• Business Analytics & Distribution — Connects data systems with distribution planning and operational efficiency for better business execution.
• Integrated Marketing Communications — Aligns messaging across channels using measurable performance data.
• Product Management — Covers product lifecycle decisions using customer analytics and market feedback.
• International Marketing — Prepares you for global markets using data-backed strategic planning.

A capstone project or dissertation ensures hands-on application of analytics and marketing frameworks.

Eligibility & Admission Process | Bennett Online MBA Admission Guide 

To apply for bennett online MBA in Business Analytics admission, you must meet the following criteria:

Eligibility:

• Bachelor’s degree in any discipline
• Minimum 50% aggregate marks
• Final-year students are eligible

Admission Process:

1. Apply via University Vidya portal
2. Fill online application form
3. Upload academic documents
4. Appear for entrance test (if required) or direct evaluation
5. Receive admission confirmation

This programme supports can working professionals do online MBA in Business Analytics with flexible admission cycles and remote learning.

Fees, Payment & Scholarships | Financial Overview

The bennett University online MBA in Business Analytics fees are structured for affordability.

• Total Programme Fee: ₹15,00,000 (approx.)
• Semester-wise payment available
• EMI options through banks & NBFCs
• Merit-based scholarships offered

Scholarship categories:

• Academic performance-based support
• Corporate employee benefits
• Early admission discounts

Placements & Career Outcomes — Analytics Focus 

The career after MBA in Business Analytics focuses on analytics-driven marketing and business intelligence roles.

The Business Analytics jobs after online MBA are increasing due to AI-driven decision-making in business.

Learning Experience — How Online Classes Work

The programme is delivered through a structured LMS platform offering:

• Live interactive lectures
• Recorded sessions for flexible access
• Weekly assignments and analytics case studies
• Group projects and business simulations
• Faculty-led doubt-clearing sessions

Faculty members come from academic and industry backgrounds in analytics domains.

Why Choose Bennett University Online MBA in Business Analytics? 

Key differentiators:

• UGC-recognised online MBA programme
• NAAC A+ accredited institution
• Strong integration of analytics
• Industry-aligned digital learning structure

Program Fees for Online MBA in Business Analytics