Overview
The Bennett University Online MBA in Human Resource Management is a UGC-recognised postgraduate programme designed to develop expertise in people management, organizational behaviour, and modern marketing strategy. It is structured for graduates and working professionals who want dual skills in HR leadership and marketing execution.
The programme includes subjects like consumer behaviour, digital marketing, brand management, HR analytics, talent acquisition, and performance management. Delivered fully online, it offers live classes, recorded lectures, and project-based learning.
Graduates can pursue roles in HR management, talent strategy, brand marketing, and business operations across FMCG, IT, consulting, and service industries.
Description
The Bennett University Online MBA in Human Resource Management is structured for learners who want to build careers at the intersection of people management and market-driven business strategy. Instead of treating HR and marketing separately, this programme connects workforce strategy with customer-focused business growth.
Delivered in fully online mode and approved by UGC, it is suitable for graduates and working professionals who want career progression without leaving their jobs. If you are exploring what is online MBA in Human Resource Management, this programme provides a structured understanding of employee lifecycle management, branding, and consumer engagement.
You study how organizations manage internal talent while simultaneously building external brand value. A non-Bangalore learner can confidently pursue this programme due to its fully remote structure and UGC recognition, ensuring equal access across India.
Programme Overview — Quick Facts
Parameter | Details |
| Degree | MBA (Online) |
| Specialisation | Human Resource Management and Marketing |
| Duration | 2 Years |
| Mode | Fully Online |
| Eligibility | Graduation (Minimum 50%) |
| Recognition | UGC Approved |
| NAAC Grade | A+ |
| Intake | Limited, Rolling Admissions |
About the Specialisation — What You Will Study?
In Year 1, you will study core MBA subjects such as management principles, financial accounting, business economics, and organizational behaviour, building a strong foundation for leadership roles in HR and marketing.
In Year 2, specialization subjects focus on applied industry skills:
- Consumer Behaviour — Helps you understand employee and customer decision-making patterns, improving both HR engagement and marketing targeting.
- Digital Marketing — Covers SEO, paid ads, and social media strategy used to attract and retain both talent and customers.
- Brand Management — Teaches how to build employer branding and customer-facing brand identity simultaneously.
- Marketing Analytics — Enables data-driven decisions using campaign performance and workforce engagement metrics.
- Human Resource Management & Distribution — Focuses on recruitment, training, performance management, and aligning workforce planning with business distribution goals.
- Integrated Marketing Communications — Connects internal communication and external branding strategies for consistent messaging.
- Product Management — Covers coordination between teams, ensuring HR structure supports product delivery and marketing execution.
- International Marketing — Prepares you for global HR practices and cross-border brand strategies.
A live project or dissertation ensures practical application of HR and marketing frameworks in real business environments.
Eligibility & Admission Process | Bennett Online MBA Admission Guide
To apply for bennett online MBA in Human Resource Management and marketing admission, you must meet the following:
Eligibility:
- Bachelor’s degree in any discipline
- Minimum 50% aggregate marks
- Final-year students may also apply
Admission Process:
- Apply via University Vidya portal
- Fill online application form
- Upload required academic documents
- Appear for entrance test (if applicable) or direct evaluation
- Receive admission confirmation
This programme supports can working professionals do online MBA in Human Resource Management and marketing through flexible admissions and remote learning.
Fees, Payment & Scholarships
The bennett University online MBA in Human Resource Management fees are structured for affordability and flexibility.
- Total Programme Fee: ₹2,10,000 (approx.)
- Semester-wise payment available
- EMI options through banks & NBFCs
- Scholarship support based on merit and eligibility
Scholarship types include:
- Academic performance-based support
- Corporate employee benefits
- Early application discounts
Placements & Career Outcomes — HR + Marketing Focus
The career after MBA in Human Resource Management and marketing spans both people management and business growth roles.
Category | Details |
| Career Scope | Human Resource Management and marketing jobs after online MBA are expanding rapidly due to hybrid workforce trends and digital-first business models. |
| Job Roles | Brand Manager, HR Manager, Digital Marketing Manager, Talent Acquisition Specialist, Marketing Analyst, Employee Engagement Manager, Growth Manager |
| Top Industries | FMCG, IT Services, Consulting, Retail, E-commerce, EdTech, Media |
| Top Recruiters | Consulting firms, FMCG companies, IT companies, and Digital agencies |
| Salary Range (Entry Level) | ₹4–7 LPA |
| Salary Range (Mid-Level) | ₹8–14 LPA |
| Salary Range (Senior Roles) | ₹15+ LPA |
Learning Experience — Online Education Model
The programme is delivered through a structured LMS platform offering:
- Live interactive lectures
- Recorded sessions for flexibility
- Weekly assignments and HR + marketing case studies
- Group projects and collaboration tasks
- Faculty-led doubt resolution sessions
Faculty members come from academic and industry backgrounds in HR management and marketing strategy.
Students from outside Bangalore can complete the entire programme online — no mandatory campus visits unless opted for.
This supports learners evaluating can working professionals do online MBA in Human Resource Management and marketing.
Why Choose Bennett University Online MBA in Human Resource Management?
Key differentiators:
- UGC-recognised online MBA programme
- NAAC A+ accredited institution
- Integrated HR + marketing curriculum
- Industry-relevant learning structure
Comparison of Top Online MBA Options in HR Management
University | Strength | Limitation |
| Bennett Online MBA | HR + Marketing integration | Newer online ecosystem |
| Manipal Online MBA | Strong brand recognition | Higher fee structure |
| Amity Online MBA | Wide program selection | Inconsistent specialization depth |
| NMIMS Online MBA | Strong corporate reputation | Competitive admission process |
Program Fees for Online MBA in Human Resource Management
-
Starting At 52,500
-
Programm Fee 2,10,000
FAQ's
It is a dual-specialisation MBA combining HR management with marketing strategy for integrated business roles.
Yes, it is UGC-recognised and valid for corporate and private sector employment in India and abroad.
You can work in HR management, brand management, recruitment, marketing analytics, and business strategy roles.
Yes, the programme is designed for working professionals with flexible online learning schedules.
Roles include HR manager, brand manager, talent acquisition specialist, and marketing analyst.
It follows a semester-wise structure with EMI options; exact fees should be confirmed with the university.
Online MBA offers flexibility while maintaining academic equivalence with traditional MBA programmes.












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